buuteeq Users Go Meta: How to Use BackOffice's SEO Feature

In order to further pursue our promise to put SEO power into our customers' hands, we've now included the option to edit the meta tags of your Article pages. This new feature appears in the form of this button:  and can be found under Marketing > Galleries > Homepage, Marketing > Galleries > Articles and Marketing > Galleries > Promotions, beneath the "Add Content" section of the article builder, which when clicked will open a window containing four fields related to Meta Tags.

1. Preview Snippet

This snippet can potentially influence how your article information will be shown when it appears in Google search results, however Google may alter it accordingly. What is displayed in your snippet is often a useful tool for potential customers to learn something intriguing about your property, and may then elect to visit your website.

2. Meta Title

The Meta Tile determines what wording will display in the largest text of your Preview Snippet (the text marked in blue). This is where potential customers will look for key information such as what type of property you have and/or what it offers (ski & snow activities, beach house, guided tours, etc.), and will contain other search ranking related terms such as your property name and geographical location. You can also use Meta Titles to customize what types of search queries prompt your individual pages to display in search results.

3. Meta Description

The Meta Description refers to the last line of your Preview snippet, and will appear underneath the green URL link to your Article page. Customers will be looking for this section in hopes to see a short sentence or description about your article page, which will hopefully give them an idea of the type of content they will find in your article. However, note that it is best practice to make sure that the wording of your Meta Description exactly matches the title of the page/article you have assigned it to, or is otherwise completely unique from your other pages.

4. Meta Keywords

Meta Keywords are simply a way to implant a few relevant terms or phrases into the structure of your page, and it is generally recommended that you use no more than 4-5 unique terms. However, Meta Keywords are of the lowest priority for the simple fact that Google rarely (if ever) utilizes them.

So what does this all mean for you hotel owners out there? Before you begin to worry about the implications of Meta tags and the new SEO Settings button, know that most of the time Google will do a pretty great job of producing Snippets for your site provided you already have good content on your pages, and that your buuteeq software is already equipped to automatically meet changing SEO standards. Ultimately, think of the new SEO Settings feature as yet another addition to all the great tools our BackOffice system puts in your hands. You may never need to use it, but it's nice to know it's there!

Lastly, here is a video of Matt Cutts, head of Google's Webspam team and his opinion towards the role of Meta tags: http://www.youtube.com/watch?v=RBTBEfd7z_Y

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