Google Page Speed and Your buuteeq Website

With the recent release of Google's Page Speed tester, some of our clients may have noticed that their buuteeq website produces some interesting results after being analyzed by this tool. To assure you that your buuteeq website always remains consistent with industry standards, in this article we will attempt to expand upon the nature of the most common results you may come across when utilizing this tool, and what it means in relation to your business' website.

1. Eliminate render-blocking JavaScript and CSS in above-the-fold content 

We add Javascript and CSS to the header of your website to ensure that your website renders smoothly. Javascript and CSS are code that tells the webpage how content should be laid out and what it should look like (i.e. design). If we were to add the JS/CSS to the footer (the only other alternative) then the written content would appear first without the proper layout and styling, which would in turn create a negative visual experience for your customers, who may think they are viewing a broken website.

2. Optimize Images

This is currently a global issue for all responsive websites, and not just buuteeq websites. The technology world is still attempting to figure out the best methods to follow when optimizing images for different devices with one responsive design. This is an ongoing conversation that buuteeq is intimately involved in, and as soon as a prevailing best practice is discovered, buuteeq will be quick to implement any changes that are necessary. In the meantime, the best alternative to this issue is to use .jpegs images instead of .pngs

*Note: While image loading is an important variable to consider, it is our belief that responsive design is still the best way to reach your customers across all platforms while simultaneously providing a positive browsing experience.

3. Leverage Browser Caching

Currently buuteeq already adheres to this standard, however you may see this error in response to any customized code inserted into your site from a personal request or for design purposes.

4. Minify HTML

While we regularly compress our HTML code to promote faster rendering speeds, we are investigating any methods available to us to to further enhance its compression.

5. Minify Javascript

Similar to #3, this result is most likely caused by customized code inserted into your website, as we already minify our Javascript code.

As always, we here at buuteeq strive to provide the very best performance level for your site and your business, and as such take insights such as those listed above very seriously. That being the case, you can feel comfortable knowing that your website will constantly remain on the front lines of industry best practices, regardless of what changes may come.

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