New in 360 Analytics! Tablet Detection

We are pleased to announce that we are now splitting your traffic into another channel in 360 Analytics! With the rise of tablet usage, instead of grouping visits into the mobile channel, we are now showing Desktop, Tablet, and Mobile channels as being separate.

Prior to July 30th, your visits will be shown grouped into Desktop, but everything after that is historically correct, giving you the insight into how many people are finding your responsive website on tablets.

Here is an example of what it looks like in BackOffice:

Below are the detailed breakdowns of how we handle different types of device traffic:


  • Desktop
  • Console
  • TV
  • Smart Display


  • Smartphone
  • Feature Phone
  • Camera


  • Tablet
  • Car browser
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